Now, remarkably, in its ninth year, World Gin Day returns on Saturday 10 June 2017!!

World Gin Day is a global celebration of all things gin, held annually on the second Saturday in June.

The idea behind it is simple: get people together all around the world with a legitimate excuse to celebrate gin, whether it’s in cocktail form, neat or in a classic G&T.

It’s the idea of “The Gin Monkey” – real name Emma – who started her alter ego to promote the sort of bars, and drinks, she liked. And, with twelve years of working in the industry in Leeds, Newcastle and London, she felt she had a pretty good insight into what she was looking for. However, as she points out on her site, Emma’s “main expertise/passion has always been drinking them” – which basically means she reviews bars, cocktails and spirits from a consumer’s perspective. Oh, and as Emma explains, the name came about “because of my love of the juniper spirit and the fact I’ve got ridiculously long arms.”

It’s that love, and the recent boom in the British and World gin industries, that prompted the creation of World Gin Day.

In its nine year evolution, World Gin Day has grown into quite the event. Last year, World Gin Day attracted 23,275 total page likes on Facebook, with a reach of 133,867 and saw 34,009 Tweets from 17,527 contributors with a total reach of 55,942,232 – or, if you prefer, roughly the population of the UK.

How does one participate?

It couldn’t be easier. Just follow World Gin Day / Gin Monkey on Facebook, Twitter, and Instagram to keep up to date with the latest news and events, and use the #WorldGinDay hashtag in your own posts. The official website will also show all the events taking place.